Peel – The national road safety campaign known as “Operation Impact”, will commence this weekend on Friday, October 5, 2012, and end on Monday, October 8, 2012.

Operation Impact is an enforcement – driven initiative designed to increase public compliance with safe driving practices. It is a coordinated effort between police agencies across the country, working towards the goal of making Canada’s roads the safest in the world.

Over the course of the campaign, officers from Peel Regional Police will focus their efforts on various traffic initiatives, in an effort to increase road safety. This year’s areas of focus will include impaired driving, seatbelt use, distracted and aggressive driving.

Peel Regional Police would like to remind the public that road safety is a shared responsibility. Without your adoption of safe driving practices, the safety of pedestrians and your fellow drivers will be at risk.

For further information on Operation Impact, please contact Staff Sergeant Todd Ruston of Peel Regional Police Traffic Services, at (905) 453-2121, ext. 3701. Media representatives wishing a photo opportunity or interview are invited to contact the on-duty Media Relations Officer, to arrange an appointment.

At the completion of the campaign, local statistics will be released to the media.